3 Ways to Reflect on Year over Year Sales Activity
Updated
After you've learned how to define your sales reports and use the Sales Overview to download all your data in one place, you'll also need to have questions you can ask of the data. Reflecting on year over year activity can uncover helpful business insights.
And if you're wondering where to begin, allow us to guide you in pulling the Sales Overview report.
If you're looking to gain quick insights into your Year Over Year Sales performance, our Year Over Year Sales Count report has just what you need.
Why compare?
As a business owner in a niche market, you may not have a lot of outside intel to help you assess business performance. And when something doesn't turn out as you expected, you may not be able to identify where the impact came from. We also know as an industry, we've faced a lot of extreme changes in the past 3 to 5 years, so it can be hard to separate those uncontrollable factors with the ones you can manage internally.
So here's 3 ways you can use Year over Year sales performance to think about your business.
1. Benchmark your business against the industry
We've aggregated all North America operators together for a quick summary view. We've highlighted here how you can see a small increase year over year in July and August, and a slightly larger increase in May.
What can you do with this insight? Look at your own sales by month, in a year over year view. If your increase is lower than these averages, you can dig into those months if you find your results surprising. And for those whose results are higher than these averages, congratulations! You must be proud of your team! And for those months that stand out, maybe there are changes you can make to adjust for the others. Or, you can share your successes with us in our survey.
2. Analyze your Point of Sale activity
The majority of our operators manage more than one POS. It's normally a combination of cash and digital payments, online kiosks in-store, as well as the PicThrive online store.
When analyzing sales orders or total sales by POS, you can look for shifts in guest buying behavior. If things aren't trending up the way you'd like, you can also consider if you need new technology or a different way of managing your workflow from instore to online.
3. Identify Staff Wins!
Your commission reporting no doubt already drives you to keep track of your sales reporting by staff member. If you have had the same staff for several years, it could be interesting to look at their year over year successes. And of course, it can be useful for management discussions and updating your training with best practices from your A-list team!
Explore Our Top 10 Optimization Tips
To catapult your tour and adventure business to new heights and enhance your data-driven decision-making, we invite you to explore our Top 10 Optimization Tips. These invaluable insights are meticulously crafted to provide you with the tools necessary to unlock the full potential of your adventure photo and video program.
If you seek personalized guidance, don't hesitate to schedule a meeting with our passionate team. We're not just your partners; we're your trusted allies on this exhilarating journey. Together, we'll navigate the dynamic landscapes of the tour and adventure industry, helping you unleash the full potential of your endeavors.
