Retargeting

Retargeting allows you to show ads to visitors after they leave any galleries that they have visited. For example, when you view a product on Amazon, you may see ads for that item on other websites for the next week or so. For more details about retargeting see this 3rd party article. This means that retargeting can be a very effective way to reach the friends and family of guests who viewed shared galleries.

To setup retargeting, first, create either a Facebook or Google retargeting campaign on their websites.

• Create your first display remarketing campaign - Google
• Custom Audiences from your website - Facebook

1. Go to Stores in the left-hand menu.
2. Click on the Store you wish to run the campaign for.
3. Locate the Remarketing section near the bottom.
4. Check which retargeting company's code you wish to use.
5. Paste in the retargeting code from Facebook's or Google's campaign settings pages.
6. Click Save.