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Custom Email Tip: Connect Guests with Your Brand

Custom Email Tip: Connect Guests with Your Brand. Operators looking to connect with Guests, can use Album Send Emails and add branding details with Custom Email Templates. Do your workspace emails su…

Carrie Mamantov
Updated by Carrie Mamantov

Custom Email Tip: Connect Guests with Your Brand

Operators looking to connect with Guests, can use Album Send Emails and add branding details with Custom Email Templates.

Do your workspace emails support a branded guest experience?

Delivering a great guest experience centers around what guests need and want, and anticipating those needs can further elevate how customers perceive your brand and the value they are getting. No doubt your team has worked to address common challenges and questions that guests experience with FAQs and Helpful Tips peppered around your booking experience. Why not also put that educational info within your Workspace email templates.

Now that you can customize your templates, you could easily call attention to FAQs or a Customer Support web page with a hyperlink or a clickable image. That can even include dropping in the occasional emoji.

Why take time to Brand and Personalize your Workspace emails?

When a guest purchases their trip through your website, booking tool or mobile app, they are interacting with your brand, which is an extension of your company. Operators that focus on being consistent with how guests experience their brand, see positive returns in guest satisfaction and in reducing friction for customers.

By adding a logo and your company name in all the email your guest receives, you are ensuring they can easily search their Inbox to find what they need, and creating visual reminders for them, which can lead to word of mouth referrals and better brand recall for future purchases.

Operators in a busy market or with similar names to other adventure tour operators can stand out by emphasizing some aspect of the brand. This could be either a color or a recognizable element of your trip experience, like a bridge or a boulder with a fun name. It can also be your people, and your pets, whose personality are a natural extension of what your brand and your company personality.

Get started customizing your photo delivery emails

You can view a live demo of where and how to change the colors, images, email subject line and body copy.

We've also outlined a few examples you can copy and paste into your PicThrive Workspace.

What the Guest sees...

What the template looks like with merge tags.

Subject line ideas to weave in your Brand Voice:
  • Don't keep your photos waiting, View Unreal Adventures Trip Photos now
  • Enjoy your memories with (Company Name)
  • |Name|, It's time to relive your 📷 Unreal Adventures Memories
  • View and share your |MEDIA CONTENTS ARE|
    • Pro Tip: This tag will pull the count of photos and/or videos to remind the guest of their specific purchase, and gives your operation flexibility for fulfilling a mix of photo and video orders together.
Need a reminder on creating Coupon Codes? Don't stop now.

Need a refresher on all the Custom Email Templates in the Workspace?

You'll find 4 types of email you can customize for sending from the Workspace. You can save multiple versions of each template as needed for differently locations, or different types of guests to best support your workflow.

How did we do?

Custom Email Tip: Abandon Cart AKA Discard Pending

Custom Email Tip: Coupon Codes to Generate Return Business

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