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Custom Email Tip: Abandon Cart AKA Discard Pending

Custom Email Tip: Abandon Cart AKA Discard Pending. You may have seen the Discard Pending Purchase section of the Custom Email Templates , but not been sure how to best use this feature. Think of itโ€ฆ

Carrie Mamantov
Updated by Carrie Mamantov

Custom Email Tip: Abandon Cart AKA Discard Pending

You may have seen the Discard Pending Purchase section of the Custom Email Templates, but not been sure how to best use this feature.

Think of it like an "abandon cart" you might have seen in your booking system or other ecommerce platforms.

Create branded custom message for abandon kiosk cart

When guests view photos and videos, at a Kiosk or Tablet while still in person, they may be easily distracted or run out of time to purchase their favorite photos.

By customizing this email to use your brand voice and sales style, you can capture otherwise lost revenue by sending guests a reminder email linking them to their discarded cart.

And just in case you haven't used this option before, you'll be glad to know the button to the guest's album is automatically included! You won't have to insert a button graphic or find a link.

Need some inspiration on how to customize? Check out some suggestions below:

Subject Lines for Abandon Cart/ Win-Back Emails
  • Pssst, your trip photos with (Company Name) are waiting
  • We have your photos ready for you - with an easy online pay option
  • Don't worry *|NAME|*, your trip photos are safe!
Additional Message Ideas for your Discard Pending, AKA Abandon Cart Emails
  • Thanks for placing your *|MEDIA|* order at our kiosk! Just a heads upโ€”it seems like the payment didn't go through. No stress! You're just one tiny step away from snagging your awesome memories. Simply finish your purchase online, and you'll be all set!
  • Oops! Your photos are waiting but we need to get your payment info before we can send your photos to you.
  • We saw you started previewing the media album for your *|ALBUM_NAME|* . You can easily complete that purchase online from your phone. And yes, our site does accept Apple Pay and Google Pay, so don't wait to download your trip album.
Ready to sweeten the deal for guests: Try adding a Coupon Code to encourage a purchase.

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Custom Email Templates

Custom Email Tip: Connect Guests with Your Brand

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