Jan 2023 Newsletter: Are you getting everything you can from PicThrive reports?

Updated 1 year ago by Carrie Mamantov

We're trying something new with our customer communications. Here's a new quarterly newsletter to help your team get the most from your PicThrive relationship.

In this issue:

3 ways to do more with PicThrive sales and marketing reporting
3 marketing questions operators can answer with PicThrive reporting
How to use reports to add to your guest experience
ICYMI: November Product Features Spotlight
Be on the look out for exciting sales reporting news coming this March!

3 ways to do more with Sales and Marketing reporting

Track customer value with Revenue per album and Estimated Purchase Value. Operators can use an estimated purchase value to determine how much people are willing to pay for photos and videos.
Check your reports weekly! Companies who automate their reporting and monitor it regularly are able to make changes more quickly to react to the market or customer behavior.
Gallery activity as a marketing tool: Review clicks and share clicks. Knowing your average views per gallery and which galleries are way above that average gives you a benchmark for what makes a great customer.

Need more details? There's some more thoughts about reporting on the web here.

Best practice for year round operators: Check these reports quarterly and then adjust your pricing to maximize your needs.

Best practice for post-season review: Check these reports to view the total count of albums by price value and compare month to month during peak season, as well as looking at the season as a whole year over year.

If the numbers aren’t where you want them to be, connect with our Success team. They're eager to help you THRIVE!

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3 Marketing questions operators can answer with sales and marketing reports

How to use reports to add to the guest experience

Best practice: Pull Sales by days of the week to get an idea of where to create new promotions or new discount pricing options:

On slow days during the week adventure parks book Kids/School groups
Some operators are offering Kids Free Mondays to attract the local crowds to try their adventure when weekend travelers are gone

Best practice: Monitor clicks from your Review Link to see how many people take action.

If the number of times the review link is clicked is much lower than the number of reviews you are seeing posted, it may be time to offer additional incentives to get reviews up.
It could also be time to change up the wording or placement on the Review Link - changing the color or updating the call to action could get more links if activity is low.

Best practice: Analyze estimated purchase values to consider pricing and packaging changes.

Some operators use this report to adjust their pricing so they can push customer behavior toward a higher pricing range

>> Not sure what to do with the data? Reach out to the PicThrive Success team via your workspace chat.

Stay Connected with PicThrive

You've asked and we're delivering improved sales reporting and it's on its way to your PicThrive Workspace this month. Be sure to watch for new Announcements in the Workspace. And if you're on Instagram, give us a follow. https://www.instagram.com/picthrive/